DAI-ICHI SEIKO Co. Ltd. has announced that it will be changing its name to I-PEX Inc. effective August 1, 2020. Along with the name, they will also be changing their logo. This is being done to unify the company name and corporate brand into a single identity - “I-PEX,” which is intended to enhance their corporate image and gain brand awareness on a global scale.
Depending on the country you’re in, you may know them as I-PEX, I-PEX Connectors, I-PEX Sensors, I-PEX Automotive, Touchstone Precision Inc. or DAI-ICHI SEIKO. Through this name and logo change their business goals remain the same: to provide original technology, products and solutions while becoming a global brand that is trusted and beloved. Going forward, the company will strive to grow sustainably as an expert in innovative product development and engineering solutions, while creating new value and staying one step ahead of the needs of the times.
The company will be transitioning to the new logo on its products, packaging, advertising, and more in the next few months. It has already been implemented on their social media channels (LinkedIn, YouTube, Facebook, Twitter, Youku, WeChat).
