Smiths Interconnect Unifies All its Technology Brands to Simplify Customer Access

Smiths Interconnect, is a leading provider of RF & Microwave components under a series of different brands - EMC Technology, Hypertac, IDI, Lorch, Millitech, RF Labs, Sabritec, TECOM, and TRAK. Today they have announced the unification of all their technology brands under the single brand identity of ‘Smiths Interconnect’. This brand transition supports a recent strategic reorganization focused on creating a more agile structure that can better anticipate and respond to the customers evolving needs.

Individually, the technology brands have been representing state-of-the-art solutions across the connectors, microwave components and microwave subsystems markets. Providing a strong umbrella brand that supports the breadth of these products and technologies, will make Smiths Interconnect a more comprehensive solutions provider, improving the customer experience by streamlining access and interactions across multiple applications. The individual technology brands will continue to be visible in association with the Smiths Interconnect brand during the transition period.

Publisher: everything RF
Tags:-   Merger