TowerJazz has announced the launch of a new brand identity to reflect the company’s global presence and strength, and highlight its focus to provide the highest value analog semiconductor solutions. The new brand identity has launched on March 1st, 2020 and includes updates to the company’s brand name, vision, mission, values, logo, tagline, website and graphic design approach. The company's new brand name is Tower Semiconductor.
Over the past decade, the company has vastly expanded its global presence, manufacturing platforms and customer base, well positioning itself as the leading analog foundry. Its re-branding process is aligned with its strategic roadmap to provide the highest value analog semiconductor solutions. This is supported by the company’s focus on being a trusted long-term partner with a positive and sustainable impact on the world through innovative analog technologies and manufacturing solutions.
Russell Ellwanger, CEO of Tower Semiconductor commented that, over the past years, they have grown and greatly evolved, becoming a strong global company. They have established a leading presence in exciting and growing analog markets through continuously providing exceptional technology and manufacturing solutions, high-level expertise and talents, while keeping a youthful mindset focused on innovation and creativity.
Tower Semiconductor manufactures next-generation integrated circuits (ICs) in growing markets such as consumer, industrial, automotive, medical and aerospace and defense. Its advanced technology is comprised of a broad range of customizable process platforms such as: SiGe, BiCMOS, mixed-signal/CMOS, RF CMOS, CMOS image sensor, integrated power management (BCD and 700V), and MEMS. The company also provides world-class design enablement for a quick and accurate design cycle as well as Transfer Optimization and development Process Services (TOPS) to IDMs and fabless companies that need to expand capacity. To provide multi-fab sourcing and extended capacity for its customers, Tower Semiconductor operates two manufacturing facilities in Israel (150 mm and 200 mm), two in the U.S. (200 mm) and three facilities in Japan (two 200 mm and one 300 mm) through its partnership with Panasonic Semiconductor Solutions Co. LTD.
