National Instruments has unveiled an updated brand identity including a new logo, visual identity, enhanced digital experiences and a brand campaign recognizing and celebrating the contributions of the engineers and enterprises who “Engineer Ambitiously™” every day.
Now known simply as NI, the company is recommitting itself to connecting the bold people, ideas and technologies required to push the world forward. And to share the stories of those who aim higher and go bigger, NI has launched Perspectives, a new experience starting with a message from NI CEO Eric Starkloff.
The New NI Logo
For more than four decades, NI has partnered with talented engineers and enterprises using its test and measurement technologies to solve the world’s most pressing challenges. From data and automation to research and validation, NI’s software-connected approach is helping its customers test new innovations quicker, more reliably and more safely. NI is modernizing the test and measurement industry by coupling its rich software heritage with new cloud and machine learning capabilities to help customers rapidly create what’s next.
Click here to read the full message of NI CEO, Eric Starkloff on the transformation.
