HAMEG Instruments a Test Equipment company which is also a subsidiary of Rohde & Schwarz will now be marketed under the Rohde & Schwarz logo – starting in June with two new instruments. The well-known brand name will help improve the international position of the economical, general-purpose T&M instruments from HAMEG, which are part of the joint Value Instruments portfolio. Previously, all HAMEG products had a dual logo that included the company names Rohde & Schwarz and HAMEG. This new branding approach will help HAMEG grow globally, as the R&S brand has an outstanding reputation worldwide.
Using the Rohde & Schwarz logo is also the logical continuation of the Value Instruments initiative, where the two companies’ portfolios of reliable precision instruments in the entry-level price segment are marketed together under the Value Instruments label. André Vander Stichelen, Managing Director of HAMEG Instruments, elaborates, "By changing the logo, we want to underscore the common bond between the two companies. The strategic focus of HAMEG will not change. We will continue to offer affordable, optimum performance T&M equipment."
The company HAMEG Instruments GmbH will continue to operate as an independent company under the umbrella of the Rohde & Schwarz group of companies. The two sites in Mainhausen and Chemnitz will be expanded. See the complete range of Value Instruments from R&S - http://value.rohde-schwarz.com
