Opening up a new market is always difficult, but the Korean team of Würth Elektronik was successful in doing so by setting up Wurth Electronics Korea Ltd. The new national subsidiary of the manufacturer of electronic and electromechanical components is located in the Gangseo-gu district west of Seoul. By the end of the year, ten employees will be working here.
Industrial customers in Korea were acquired by Würth Elektronik in 2012. The service-oriented sales strategy, tailored to the technical needs of developers, proved successful. The customer base and technical sales team grew continuously. In 2015, investments were made in production capacities for inductors in the Korean market. This year, the sales subsidiary was established; now the official Korean subsidiary of German Würth Elektronik as Wurth Electronics Korea Ltd.
"It is our desire to establish ourselves even more in the market in Korea and strengthen our brand among our customers with service and innovations. With our motto 'more than you expect!', we want to inspire our customers in various sectors such as industry, IoT, medical technology, and mobility," says Michon Kim, Managing Director at Wurth Electronics Korea Ltd.
