Leading provider of high performance microwave/mm-wave solutions for commercial and military applications, SAGE Millimeter, has now been re-branded as ERAVANT. The re-branding is effective from March. According to the company, the re-branding represents its promise to continue investing in its customers and team members. Sage Millimeter announced this re-branding effort in November 2019. ERAVANT boasts of an estimated 5,000 products produced and over 100,000 units delivered since its inception in 2011.
WHAT DOES ERAVANT MEAN?
The name ERAVANT is a portmanteau of “Era” and “Savant”.
ERA – Not only does re-branding signal a new era for the team, but more specifically, it signals the company’s commitment to the Relationship Era of doing business. The Relationship Era recognizes that companies thrive when they know their clients, and they utilize technology to scale the customer experience. By removing mundane interactions with clients, our team can focus on high-impact exchanges that help us really enable success.
SAVANT – The definition of a savant is “a learned person, especially a distinguished scientist.” These words describe an end-user perfectly. “Savant” also honors SAGE’s founders’ legacy of entrepreneurship. Their first company was named WiseWave and their second was SAGE Millimeter. All three brands reveal a deep respect for knowledge seekers and knowledge sharers.
WHAT WON’T CHANGE
Although this transformation encompasses some big changes, many things will remain the same.
- Products – Product performances, outlines, and model numbers will not change. ERAVANT will continue to honor warranties and stand by products regardless of whether they bear the SAGE Millimeter or ERAVANT mark.
- Team – The leadership team at the company continues to grow organically, and departments throughout the organization are experiencing the same momentum. ERAVANT will be consistently scaling and the most experienced team members will continue to ensure sustainable and responsible growth.
- Administration – Doing business with ERAVANT will feel the same. The company will have the same procedures and policies regarding logistics and account management, so there won’t be any surprises. In fact, over the next few months, customers should experience more seamless transactions.
WHAT WILL CHANGE
New 50,000+ SQ ft. Facility
A new name deserves a new home, and ERAVANT will be thus relocating to a space three times the size of the current factory. The new facility will allow to continue scaling the team and manufacturing operations. Those planning to attend the International Microwave Symposium (IMS 2020) exhibition are especially encouraged to reserve a seat on SAGE’s complimentary shuttle that will travel between the Los Angeles Convention Center and the new Torrance facility at regular intervals.
Expanded Testing Capabilities
One of the priorities for the re-brand, according to ERAVANT, was to highlight the company’s ongoing commitment to quality and respect for millimeter-wave technology. According to the company, one of the most common applications for its products is test instrumentation. To ensure that the company meets and exceeds expectations, it plans to double its testing capabilities across all product lines, elevate testing methods, and invest in industry-leading test equipment.
Streamline Mission-Critical Processes
ERAVANT is currently implementing the world’s most-deployed cloud ERP system as part of the transformation. This decision aligns with the company’s belief that investing in the right tools to create a frictionless experience for its team members and customers is priceless. The ERAVANT team chose this new business system because they see value in finding the right resources to address inefficiencies. The program’s robust reporting unlocks information that fuels the data-driven process of continuous improvement.
Greater Customer Control and Transparency
In today’s fast-moving digital environment, customers want answers right away. ERAVANT’s in-house research shows that transparency and self-service top the list of what customers expect from us. In order to serve domestic and international clients, the company is planning to grant them access to process and transparency into its operations. Through enhanced features, customers will be able to build quotes, place orders, and track jobs from order entry through shipment. These new functions launch with the revamped website in March 2020.
Click here to view ERAVANT's (SAGE Millimeter) product portfolio on everything RF.
