According to a new research report from Strategy Analytics, a new wave of Wi-Fi smart home devices is about to drive adoption towards a total of 17 billion Wi-Fi based home devices in use worldwide by 2030. The report 'The Wireless Home: Assessing the Scale of the Global Home Wi-Fi Device Market' also finds that the leading home Wi-Fi standard today is Wi-Fi 5 (802.11ac), accounting for three-quarters of 2019 device sales. The newly introduced standard, Wi-Fi 6, will account for a third of device sales by 2023 and is expected to become dominant later in the 2020s.
The growth of Wi-Fi-enabled smart home devices such as smart speakers, smart appliances, video cameras and thermostats, will represent the third wave in the evolution of the wireless home. This began with home computing devices in the early 2000s and was followed by smart TV devices in the 2010s. In 2019 smart TV devices will account for 29% of all home Wi-Fi devices in use, but will be overtaken by smart home devices in 2020, which will eventually account for more than 60% of Wi-Fi devices in use.
The report also identifies further questions which vendors and service providers should consider:
- How serious is the risk that 5G could replace Wi-Fi for some in-home use cases, and which devices could be most affected?
- Will the Wi-Fi 6 variant be sufficient to meet needs for data throughput, reliability and ease of use?
- How should device vendors present and market the capabilities of Wi-Fi 6 in order maximize sales and profit potential?
- Which types of smart home device will see the biggest sales volumes?
Strategy Analytics supports companies across their planning lifecycle through a range of customized market research solutions. Their multi-discipline capabilities include industry research advisory services, customer insights, user experience design, and innovation expertise. Click here to read full report.
